Ted McLyman

Ted McLyman is a behavioral finance expert, author, and founder of Apexx Behaviour Group. A former U.S. Marine Corps officer and economics instructor at the Naval Academy, Ted spent years watching highly educated, high-achieving people make consistently poor financial decisions. That observation led him to a career-changing conclusion: conventional financial planning is built on a lie, the myth that humans are rational with money.

Ted's work helps individuals and organisations build practical money systems aligned with how people actually think, feel, and behave, especially under stress. He is the author of five books, including his most recent, Confessions of a Reformed Financial Advisor (Yup, It's Mostly BS), a book written for people who would never read a book about money, but should. He is the creator of the Money Behavior System and offers free resources at TedMcLyman.com.