Made To Stick: Why Some Ideas Survive and Others Die...

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating curiosity gaps.