Glass Box Brands: Connecting Culture and Brand with Archetypes

Join me for a fascinating conversation with Cynthia Forstmann, co-founder of Culture Talk, as we discuss "glass box brands," a term coined by global trend watcher David Mattin. He says: “…thanks to the radical transparency made possible by a connected world, your business is a glass box. People can see all the way inside. And that means that now the brand is everything they see. Every person. Every process. Every value. Everything that happens, ever. There’s a single word that sums up what a person sees when they look deep inside your business: they see your culture.”